Plan · Forecasting

AI forecasts your buyers will actually trust.

Every night Stokk runs five forecasting models for every product at every store and keeps the one that has been most accurate, then Stokk AI reads the numbers against last year’s season and your notes. Seasonal lines, patchy sellers and items that ran out are all handled, and every forecast shows which model it chose.

Forecasting/Fig Leaf Candle 220 g
Fig Leaf Candle 220 g
OB-CN-220 · Ostara Botanicals · all stores
Model: same week last yearPattern: seasonalClass A
TodayOut of stock, not countedWeekly salesForecast, next 12 weeks
StoreSells a week nowIn 8 weeks
Harbour St4.19.8
Old Town3.27.6
Riverside2.45.7
Fig. 1 One seasonal candle across all six stores: the weeks it was out of stock left out, and the forecast rising into Christmas.
Runs on top of
  • Oracle NetSuite
  • Microsoft Dynamics 365 Business Central
  • Shopify
  • DK
01Before Stokk

A forecast you set up once and never trust again.

Most planners make you pick a method up front and leave it there. Seasonal items overshoot in summer and run out in December. A week out of stock reads as a week nobody wanted it. So the buyer goes back to gut feel.

How it usually goesWith Stokk
  • One method chosen up front, foreverFive models scored every night, the best kept
  • A week out of stock reads as zero demandDays off the shelf don’t count against the item
  • One national average for every storeA forecast per product, per store
  • Christmas lines spotted in DecemberLast year’s season read in time
  • A one-off bulk order skews next monthOdd days left out of the history
  • No idea whether the forecast is any goodEvery forecast scored against what sold
02What it does

Forecasts that earn their keep, item by item.

Proven models chosen automatically for every item, and AI that knows when the history isn’t the whole story.

  1. 01

    Five models, the best kept

    Smoothed average, trend, Croston for patchy sellers, an 84-day average and same-week-last-year, scored every night. The most accurate wins, per product per store.
  2. 02

    Stockout-aware

    Sales are counted over the days an item could actually be bought, so a week on an empty shelf doesn’t drag its forecast down.
  3. 03

    Seasons, learned

    Each item learns its month-by-month pattern from its own history, or from its category when it sells too little to tell.
  4. 04

    Demand patterns

    Every item is read as smooth, erratic, intermittent or lumpy, so a now-and-then seller isn’t forecast like a daily one.
  5. 05

    ABC classes

    A items carry a higher service level and can be reviewed every week. C items carry smaller buffers and don’t soak up cash.
  6. 06

    Scored every night

    Every forecast is saved and later scored against real sales, so you can see per model and per item how close it got.
  7. 07

    New items from day one

    A new product gets a forecast the first night it sells. Link it to the item it replaces and it inherits that item’s history.
  8. 08

    Clean history

    Write-offs, samples, house accounts and one-off bulk sales can be kept out of demand, so the forecast learns from real customers.
03On screen

Judged on what sold, and told what the history can’t show.

The accuracy report shows which model is winning where. The item file is where your team adds what the numbers don’t know.

Reports/Forecast accuracy
Which model wins, item by item

Five models run for every item at every store. The most accurate over the last 120 days is kept.

  • Smoothed average · Steady sellers41% of items
  • Same week last year · Seasonal lines23% of items
  • Trend · Growing or fading items14% of items
  • Croston · Patchy, now-and-then sellers12% of items
  • 84-day average · Everything else10% of items
Fig. 2 Forecast accuracy: which of the five models wins, across the catalogue.
Items/Neroli Body Lotion 250 ml/Item file
Replaces Neroli Body Lotion 200 ml
The old size’s sales count as this one’s history.
Linked
14 to 18 March left out
One-off bulk sale to a hotel. Not normal demand.
Excluded
Sells best in the two weeks before Mother’s Day. Keep at least 6 at Harbour St, it’s on the counter.
Note by Anna, 2 Oct
Fig. 3 The item file: a size that replaced another, and a week left out of the history.
04What changes

Orders built on what will sell, not on what sold last month.

Fewer
stockouts on the lines that matter
A items get the highest service level and the closest watch.
Less
cash in slow stock
Patchy sellers are forecast as patchy, so they’re not topped up like daily ones.
In time
for the season
Seasonal lines are read against last year, before the shelf goes empty.

What the way of working changes, stated directionally rather than as audited figures. Results vary with category mix, lead times and the quality of the data in your ERP.

05Stokk AI

A forecast that picks its own model, with Stokk AI on top.

The engine learns which model fits each item from how accurate it has been, and scores them all again every night. Stokk AI adds the judgement: when you open an order it reads each forecast against thirteen months of sales, last year’s season and your item and supplier files, and changes or questions the numbers a good buyer would.

A stockout, a bad batch, a one-off bulk buyer or an item that replaces another goes in the item’s file once. The forecast drops those days or inherits the old item’s sales, and Stokk AI reads the file on every check.

What people ask about Forecasting.

Do we have to choose the model?
No. Stokk scores all five every night and keeps the most accurate per product per store. You can see which one it chose for each item.
How much history do you need?
Forecasts start the first night. Seasonal patterns need about two years of sales to learn from an item’s own history; until then they borrow the shape of its category.
What about brand new products?
Link a new item to the one it replaces and it inherits that item’s sales. Otherwise Stokk learns from its first weeks of real sales.
What if a number looks wrong?
Open the item to see the model and the pattern behind it. Leave out days that weren’t normal, or change the item’s service level, and the forecast follows.
08:00, any morning

Order for the season ahead, not the one behind.

Half an hour on a working sample: a seasonal item, the five models and what they mean for this week’s order. If Stokk isn’t right for your shop, we’ll say so on the call.