Retail deserves a real operating system.
Retail, from a single shop to a national chain, has been held together by spreadsheets, email and a few brilliant people with the whole business in their heads. We don’t think that’s a software problem any more. It’s an operating problem, and we’re building the operating system.
We kept meeting the same person: the owner, or the one brilliant buyer, holding a retail business together in their head and a stack of spreadsheets. When they took a holiday, ordering wobbled. When they left, it broke.
The tools meant to help hadn’t kept up. Older planners did the arithmetic but never the judgement. They handed you a number and walked away, so the judgement stayed manual, stayed in people’s heads, and stayed fragile.
So we built Stokk to do both: the arithmetic for every item in every store, every night, and a second pair of eyes on every line before an order goes out. On top of the ERP you already run, and explainable line by line. That’s the product. The rest of this site is us showing our work.
Three convictions behind every decision.
- 01
Software should do the work, not just show it.
A chart that waits for you to work out what to do is a search engine with extra steps. Stokk drafts the order, explains every line, and leaves the decision with you. - 02
On top of your ERP, not instead of it.
Your finance team doesn’t need to move and your auditor doesn’t need a new system. Stokk reads from your ERP and writes back through it. The books stay where they are. - 03
Made for retailers, not for IT projects.
We set it up with you, not at you. If it doesn’t earn its place on your own data, you don’t get locked into a contract or a consulting bill.
- Based in
- Reykjavík, Iceland
- Customers
- Specialty retailers in pet supplies, beauty, and design and homeware
- Runs on
- NetSuite, Dynamics 365 Business Central, Shopify and DK
- Hosted in
- The EU, in Frankfurt
- AI by
- Anthropic’s Claude, never trained on your data
Build the retail operating system with us.
Talk to us about running Stokk in your shops, or anything else on your mind.

