Stokk
Plan · Retail pricing

Prices that keep up with your costs.

When a supplier raises prices, Stokk works out the new retail price for every item it touches, keeps the markup you had, rounds to the endings you use and sends the lot to your ERP. Then every store gets a list of the shelf labels to change.

Book a demoSee rules and re-labelling
Pricing/Fjell Ceramics
Fjell Ceramics raised its prices 8% on 1 October
46 items to reprice · adds €14,200 a year at today’s sales
Send 46 prices to your ERP
Your rules: keep each item’s markup · end in .80 or .90 · stay under the next round number unless clearly past it
Supplier raised · 41 items
  • Stoneware Mug, Fjord Blue€21.90 €23.80
    How we got €23.80
    Before the rise it sold at a markup of 190% on €6.10. Keeping that on €6.60 gives €19.11 before VAT, €23.69 with VAT, rounded up to €23.80.
  • Speckled Bowl 18 cm€29.90 €32.80
  • Serving Platter 32 cm€59.90 €64.90
  • Espresso Cup, set of 2€18.90 €19.90
    Kept under €20
Priced together · 4 colours
Linen Napkin, set of 4 · Sand, Moss, Clay, Ink€24.90 €26.90
Not changing · 28 items
Fig. 1 Fjell Ceramics went up 8%. Every item’s story, from the new cost to the new price and what it adds in a year.
Runs on top of
  • Oracle NetSuite
  • Microsoft Dynamics 365 Business Central
  • Shopify
  • DK
01Before Stokk

A supplier’s price rise shouldn’t eat your margin for months.

The new price list arrives as a file, someone means to update the shelf prices, and meanwhile every sale earns a little less. When it finally happens, it’s a spreadsheet, a calculator and a long evening.

How it usually goesWith Stokk
  • Price lists sit in an inbox for weeksRead and matched to your items for you
  • Margin shrinks quietly after every riseYour markup kept, item by item
  • A sheet of formulas nobody trustsEvery new price shows how it got there
  • Odd prices that look wrong on the shelfThe endings you use, under the next round number
  • Four colours of one mug, three pricesLinked items priced together
  • Shelf labels out of date for weeksA re-labelling list for every store
02What it does

Every price change, from the supplier’s list to the shelf label.

The price is always a formula you can read. Stokk AI helps with the paperwork; it never sets a price.

  1. 01

    Keep your markup

    When a cost rises, Stokk finds the markup the item had before the rise and keeps it. No rules to write first.
  2. 02

    Rules in plain words

    Group items by words in their names and give each group a markup: candles 210%, everything else 190%. Exceptions per item.
  3. 03

    The story on every line

    The cost went from €6.10 to €6.60, so the price goes from €21.90 to €23.80, adding €410 a year. Click for the working.
  4. 04

    Endings you’d choose

    Prices round up to an .80 or .90 ending and stay under the next round number unless the formula lands clearly past it.
  5. 05

    Linked items

    Colours and sizes of the same product move together, so the shelf never shows four prices for one mug.
  6. 06

    Your cost basis

    Landed cost, or the supplier’s price at a fixed exchange rate plus freight, set per supplier.
  7. 07

    Sent to your ERP

    Send the new prices to your ERP in one go, or download a file. Price cuts only ever come from a person, and they’re flagged before sending.
  8. 08

    Re-labelling in every store

    Changed prices land on each store’s list, and the labels print straight to that store’s printer.
03On screen

Your rules, and the shelf they end up on.

Set the rules once per supplier. Every store finds out what changed the next morning.

Pricing/Ostara Botanicals/Your rules
  • CandlesNames with: candle, wax melt210%
  • Bath and bodyNames with: hand wash, lotion, scrub180%
  • Everything else190%
Write it as a sentence
“Gift sets at 230%, everything else keeps its markup”
Stokk AI turned this into 2 groups. Check them before saving.
2 items have their own markupCheck my groups
Fig. 2 Rules for a supplier in plain words, with Stokk AI turning a sentence into groups for you to check.
9:41
Price changes
Harbour St · 12 labels to change
  • Stoneware Mug, Fjord Blue€21.90 €23.80Print
  • Speckled Bowl 18 cm€29.90 €32.80Print
  • Linen Napkin, Sand (4)€24.90 €26.90Print
  • Serving Platter 32 cm€59.90 €64.90Print
Print all 12 labels

Straight to the Harbour St label printer

Fig. 3 A store’s re-labelling list: what changed, and a label to print for every shelf.
04What changes

Margin you keep, prices you’d sign, shelves that match the till.

Kept
markup after every price rise
New costs reach the shelf price in days, not months.
Minutes
to reprice a supplier
The working is done. You read the story and send.
Every store
relabelled from one list
Each store sees exactly which labels to change.

What the way of working changes, stated directionally rather than as audited figures. Results vary with category mix, lead times and the quality of the data in your ERP.

05Stokk AI

Stokk AI does the paperwork. The price stays a formula.

Drop in a supplier’s price list file and Stokk AI reads it, matches the lines to your items and finds the ones whose codes don’t line up.

Write your rules as a sentence and it turns them into groups for you to check, or ask it to check the groups you already have.

What people ask about Retail pricing.

Does Stokk ever lower prices on its own?
No. A price only goes down when a person types a lower one, and price cuts are counted and shown before anything is sent.
Can we price some items by hand?
Yes. Give an item its own markup, type a price yourself, or keep a whole group out of the rules.
Where do the new prices go?
To your ERP, in one send or in batches, or to a file you upload yourself. From there they reach your tills and web shop the way they do today.
What happens to the shelf labels?
Every changed price lands on each store’s re-labelling list, and the labels print to the store’s own printer.
Works with

Same stock, same sales, same login. The next module is a switch, not a project.

08:00, any morning

Keep your margin every time a supplier raises prices.

Half an hour on a working sample: a supplier’s price rise, the new prices with their stories, and the re-labelling list. If Stokk isn’t right for your business, we’ll say so on the call.

Book a demoSign in