Notice when a regular stops coming in.
Every customer’s purchases, spend and buying rhythm, built from your sales rather than typed in. Each night Stokk works out who’s active, who’s drifting and who’s gone, and when someone worth keeping goes quiet, it writes a short read on why.
| Invoice | Where | Total |
|---|---|---|
| 28 Sep | Old Town | €86.40 |
| 14 Sep | Old Town | €42.00 |
| 2 Sep | Web shop | €128.90 |
You know your regulars. Your systems don’t.
Customers live in the till, the loyalty app and somebody’s memory. Nobody notices a good customer drifting away until they’ve been gone for months.
- Customers spread across three systemsOne record, built from your sales
- A good customer drifts away unnoticedFlagged overnight, with a read on why
- Spend worked out in a spreadsheet12-month spend and every invoice, line by line
- New customers typed into the ERP by handCreated in Stokk, saved to your ERP
- What staff know stays in their headsA file per customer that Stokk reads
A customer file that keeps itself up to date.
Built for shops, not sales teams: who buys from you, what they buy, and when they stop.
- 01
Built from your sales
12-month spend, every invoice down to the line, and how often they buy, refreshed from your ERP every night. - 02
Health, every night
Active, watch, at risk, lost or new, worked out from what each customer actually buys, with their spend trend. - 03
Stokk’s read
When an important customer starts to slip, Stokk AI writes a short read: how overdue they are, what they usually buy, what to do. - 04
Filters that matter
Customer group, spend, VIP, card holder and health. Open anyone for the whole story. - 05
Tell Stokk
Add what you know in plain words, and say what losing a customer means for your business. Stokk uses it in every read. - 06
Saved to your ERP
Create a customer, or change their group, price level or discount, and it’s saved to your ERP in one go. - 07
Loyalty on the same record
Wallet cards, sign-up details and card status sit on the customer, next to what they buy. - 08
Feedback at the door
A smiley tablet at each exit records how the visit went, by store, day and hour. It runs on old iPads and keeps taps if the wifi drops.
Everyone you sell to, and how the visit went.
The list for the big picture. The kiosk for the moment they walk out the door.
| Customer | 12 months | Health |
|---|---|---|
| Café Fjara | €14,200 | Active |
| Helga SigurðardóttirVIP | €1,940 | Watch |
| Jón ÁrnasonVIP | €1,210 | At risk |
| Gistihús Vík | €6,850 | Active |
| Sóley Björk | €310 | New |
Keep the customers who keep the shop going.
- Earlier
- warning on drifting regulars
- A slipping customer is flagged while there’s still time to say hello.
- One
- record per customer
- Sales, loyalty and notes together, in step with your ERP.
- Every night
- a fresh read
- Health is worked out again from the day’s sales.
What the way of working changes, stated directionally rather than as audited figures. Results vary with category mix, lead times and the quality of the data in your ERP.
When a regular goes quiet, Stokk notices first.
Each night Stokk compares every customer’s recent buying with their own rhythm. When someone important slips, Stokk AI writes a short read in plain words: how overdue they are, what they usually buy and what might bring them back.
Your dashboard opens with the revenue at risk, before you go looking for it.
What people ask about CRM.
Is this a sales CRM?
Do we have to import our customers?
Does a customer created in Stokk reach our ERP?
Who can see customer data?
Same stock, same sales, same login. The next module is a switch, not a project.
Know who’s slipping before they’ve gone.
Half an hour on a working sample: a customer file, the health list and Stokk’s read. If Stokk isn’t right for your shop, we’ll say so on the call.